Give them what they want, so that you can give them what you want.
A professional photographer has to balance technology, art and commerce. Greg
breaks down the key aspects of commerce, and how to make art and commerce work
with each other as allies, and striking the right balance between the two. He
covers how to build your following, sell yourself, the mistakes and compromises
you’ll make, the pros and cons of agents, and much more in this comprehensive
look at the commercial side of photography.